Keith Today

Today, Keith is the Chief Software Architect as well as the Co-Founder of iMagicLab, which began its illustrious life as iCarMagic. Within the last three years, Keith has trained thousands of car dealers and their staff and has spoken about his theories and how to make sales and marketing sky-rocket at a number of major events and seminars around the nation. He has also written and published over 75 articles about the technological industry.

Keith's background in sales and software is the perfect mix in the IT industry. It gives him the ability to not only know what to go after, but how to go achieve set goals. He has worked in the automotive industry for over seven years, but to that he brings over 12 years in senior management roles in the technological industry, as well as the experience of building, running, and selling ground-breaking companies, like MicroPOS, which was sold to Micros, and RetailTRAC, which was sold to Minow LLC.

Keith was fortunate enough to find and marry the love of his life, Alisa. He also has three wonderful children named Michael, Lindsey, and Clarissa, and a beautiful Samoyed named Jake.